In addition to other factors like products, quality, and service, logos are essential for building a brand. In this cutthroat market, creating a logo that shines out from the crowd is crucial. Without a distinctive logo design, potential buyers might have trouble distinguishing your brand, think you're someone else, or, worst case, might choose one of your competitors.
While a logo need not be overly descriptive, it must be memorable. Simple logos are easier for people to explain. For instance, you might have thought, "It's the restaurant down the street with the big yellow M." Did it not? With the help of a straightforward logo, this is what creating a brand involves.
A long history in the industry is usually preferable because it gives your brand credibility with consumers. However, even if you're fresh to the industry, a beautiful logo can quickly earn you the crucial 'Trust'.
